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| Joe Lewi |
| 19 Sherwood Road Natick, MA 01760 Phone: (508) 653-0944 E-Mail: joelewi@rcn.com |
| Profile |
| • Over 19 years successful
experience in marketing, sales, advertising, sponsorships, public
relations and promotions at the corporate level. • Unique ability to envision, create and fully develop innovative and strategic marketing programs on a local, national, and international basis. • Highly energetic and results oriented with demonstrated ability to develop value in a business enterprise. • Strong team leader with highly effective motivational, organizational, management and problem solving skills, as well as a consistent focus on profitability. |
| Experience |
| Marketing • Created and executed marketing plans for major corporate brands. • Grassroots and traditional expertise. • Local, national and international campaigns. |
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Advertising • Responsible for in-house advertising agency. • Creative direction for TV, radio, print and outdoor campaigns. • Media buying expertise in all areas. • Client side of local and national firms. Sales • Responsible for over $50,000,000 in sales over the past 15 years. • Consumer sales to both nitch and general markets. • Business to business sales from concept to actual. Sponsorships • Over $25,000,000 in both cash and in-kind products/services. • Creation of inventory. • Fulfillment management. Public Relations • Media management. • Creative direction. • Created and implemented events that gained local, national and international exposure. • Client side of local and national firms. Promotions • Created and implemented original promotional concepts that have enhanced awareness and sales. • Worked with media and consumer brands for cross-promotional opportunities. Management • Coordinated, scheduled and supervised people from 1 to over 100. • Overall general management of a company. • Trained and mentored employees new to profession. • Managed production and direction for events. Financial • Creation of budgets. • P&L responsibilities. • Account settlements. |
| Career Track |
| Horizon’s Edge Casino
Cruises, Lynn Massachusetts, March 2004 – Present Outside Sales Manager Event & Marketing Consultant,
January 2003 – February 2004 SMG, Rye New Hampshire, January 2002 – September
2002 Group Sales Network, Atlanta Georgia, February
2000 – September 2001 Make it Happen!, Atlanta Georgia, 1996 - 2000 Atlanta Professional Hockey Club, Atlanta Georgia,
1993 - 1996 The Coca-Cola Company, Atlanta, Georgia, 1995
- 1996 Ringling Bros. and Barnum & Bailey Combined Shows,
Inc., Vienna, Virginia, 1985 - 1993 |
| Education |
| Castleton State College,
Castleton, Vermont, 1985 Bachelor of Science in Communications Computer
Skills: IBM PC, Windows 98, 2000, XP, Excel, MS Word, MS
Office, Outlook, WordPerfect, ACT!, Power Point, Internet. |
| References |
| Furnished upon request. |
| © 2004 JoeLewi.com ++ Site Design: Entertainment Image Consultants ++ Sitemap | Resources |  |
Joe
Lewi's Résume